Goose Island Brewery
The scheme deals with the identity of the city’s famous Goose Island Brewery, since bought out by InBev with the idea to move facilities away from the city and its district that gives it its name. Creating a new hub for the brewery back on Goose Island, the building takes some of the industrial languages from the site and combines that with those of the dive bar, in this case elevated high into the air and cantilevered by means of huge concrete weights.
Three piers from the building deal with the constant rotation of seasonal beers that underpins the products made by the company, and turns each of them into a separately regulated event. As it sprawls out into the Chicago River, the building re-activates this part of the city and becomes a new icon for the company.